An Advantage of Using Mall Intercepts as a Data Collection

question 65

Multiple Choice

An advantage of using mall intercepts as a data collection method in marketing research is that:

• A)they provide unrestrained time to respondents.
• B)their costs are free from the influence of incidence rates.
• C)they do not require interviewer supervision.
• D)they have fairly high response rates.

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Definitions:

Learning Approach

A psychological perspective that emphasizes the process of acquiring new behaviors and information through associations, reinforcement, and observation.

Personality

A unique combination of emotional, attitudinal, and behavioral response patterns that define an individual's distinctive character.

Situation-by-situation Basis

The principle of making decisions or judgments based on the specific details and context of each individual situation.

Unconscious

Pertains to the part of the mind that is not accessible to the conscious mind but influences behaviors, thoughts, and feelings.