Which of the Following Statements Is True with Regard to Reference

question 44

Multiple Choice

Which of the following statements is true with regard to reference groups?

• A) A buyer may also consult a single individual about purchase decisions.
• B) The nature of a product being purchased determines the identity of the reference group.
• C) Reference group influence is generally considered to be constant across product categories.
• D) Family is secondary to peers as a reference group for people of all ages.

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Definitions:

Capitalism

An economic system characterized by private or corporate ownership of goods and services, where investment and the production, distribution, and prices of goods are determined mainly by competition in a free market.

G.W.F. Hegel

A German philosopher best known for his contributions to German idealism, particularly his concepts of the absolute, the dialectic process, and the historical development of consciousness.

Proletariat

The working-class people or those without access to the means of production, who sell their labor to live, according to Marxist theory.

Class-in-itself

A concept that describes a group of people who share the same economic position but are not yet aware of their shared interests.