_____ Is an Online 'Pass-It-Along' Strategy That Uses Electronic Media

question 20

Multiple Choice

_____ is an online 'pass-it-along' strategy that uses electronic media to generate brand messages throughout a wide network of buyers.

• A) Viral marketing
• B) Crowdsourcing
• C) Microblogging
• D) Scope marketing

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Definitions:

Organizational Structure

The manner in which an organization divides its labor into specific tasks and achieves coordination among these tasks.

Indirect Impact

The secondary or not immediately apparent effects of an action or policy, which may influence outcomes in a less direct manner.

Strategy Formulation

is the process of determining appropriate courses of action for achieving organizational objectives and overall direction.

Strategy Implementation

The execution of plans to achieve organizational goals, involving the allocation of resources and the management of processes.