Since Consumers Receive So Much Information from Marketers and Screen

question 64

Multiple Choice

Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:

• A) manipulate consumer perceptions in order to make them buy the products.
• B) offer diverse messages about their products.
• C) minimize the amount of information they circulate about their products or brands.
• D) utilize appropriate media through which the consumers in the target market are reached.