Charles and Steve Are Business Partners Who Want to Start

question 75

Multiple Choice

Charles and Steve are business partners who want to start a publishing house. Both partners thoroughly research the market before proceeding with the planning. They believe that the research results guarantee that the new business will be successful. Which of the following will help Charles and Steve interpret their research results accurately?

• A) Considering the results of the research as a final answer to all doubts about setting up the new business
• B) Using the research results as a substitute for decision-making
• C) Knowing that even the most carefully executed research can be filled with errors
• D) Understanding that marketing research studies all the factors that contribute to the success of a business

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Definitions:

Implicit Attitudes

Refer to the subconscious beliefs or feelings we have about people or objects which influence our behavior and understanding without our conscious awareness.

Explicit Attitudes

Attitudes that a person is consciously aware of and can report or express directly.

Procedural Knowledge

Knowledge of how to perform tasks or procedures, often acquired through practice and experience rather than theoretical understanding.

Introverted

Characterized by or favoring to concentrate on one's own thoughts and feelings rather than seeking external stimuli.