GenX Techware Inc

question 20

Multiple Choice

GenX Techware Inc. is a manufacturer of computer monitors in the city of Osmon. Its marketing team conducts research to determine whether sales among women are likely to rise in response to the availability of brightly-colored monitors. The team creates a set of written questions to be answered by a group of over 3500 female respondents all over the city and mails these questions to the respondents. Based on the data it obtains, GenX will make a decision about whether or not to launch brightly-colored monitors. This scenario best exemplifies the method of _____.

• A) observational research
• B) archival research
• C) experimental research
• D) survey research

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Definitions:

Men and Women

Refers to the adult human male and female genders, respectively, highlighting biological and social differences.

Marrying at Younger Ages

The trend or practice of individuals entering into marriage at an earlier stage of life, typically in their late teens or early twenties.

Emerging Adults

Refers to young people transitioning from adolescence to adulthood, typically ages 18 to 25, experiencing extensive exploration of identity, love, and career.

Homeostasis

The ability of an organism or environment to maintain stability in spite of changes.