Bay Shop, a Consumer Electronics Retailer, Wants to Know How

question 13

Multiple Choice

Bay Shop, a consumer electronics retailer, wants to know how the shopping needs of its consumers vary according to the day of the week. For instance, consumers tend to buy more expensive items over weekends and shop for more necessary items-such as batteries-over the week. To obtain relevant data, the store uses the scanner data collected and stored in computer files from its checkout counters. The analysts will use equations to determine relationships between the variables. Which of the following research techniques is Bay Shop most likely using in this scenario?

• A) Projective techniques
• B) Mathematical modeling
• C) Focus groups
• D) Observational research