In New Product Planning and Development, _____ Costs Refer Not

question 12

Multiple Choice

In new product planning and development, _____ costs refer not only to alternative uses of funds spent on product failures but also to the time spent in unprofitable product development.

• A) sunk
• B) direct
• C) acquisition
• D) opportunity

---

Definitions:

Service Businesses

Companies that provide intangible products, such as entertainment, professional, repair, or maintenance services, to consumers or other businesses.

Operations

The day-to-day activities required for a business to function, involving production, logistics, and supply chain management.

Shoe Racks

Furniture pieces designed to organize and store shoes, often used to keep entryways and closets tidy.