Developing New Products and Services, or Repositioning Current Product or Service

question 85

Multiple Choice

Developing new products and services, or repositioning current product or service images is a common function of _____.

• A) quantitative research
• B) qualitative research
• C) primary data
• D) secondary data

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Definitions:

Bargaining Power

The relative ability of parties in a negotiation to exert influence over each other, often determining the terms and conditions of agreements.

Availability

This term generally refers to the readiness or accessibility of an asset, resource, or product for use or sale.

Prices

The amount of money required to purchase a good, service, or asset.

Sector Rotation

An investment strategy that entails shifting the portfolio into industry sectors that are forecast to outperform others based on macroeconomic forecasts.