A Drawback of Personal (In-Depth)interviews as a Data Collection Method

question 79

Multiple Choice

A drawback of personal (in-depth) interviews as a data collection method in marketing research is that:

• A)they have a high cost per contact for every respondent studied.
• B)they do not generate as many ideas as group methods do.
• C)they have an element of confusion as there is high geographic dispersion.
• D)they have a lesser depth of response than other interviews.

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Definitions:

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