Which Step of the Marketing Research Process Involves Obtaining and Recording

question 27

Multiple Choice

Which step of the marketing research process involves obtaining and recording the maximal amount of useful information,subject to the constraints of time,money,and respondent privacy?

• A)Processing of research data
• B)Plan of the research
• C)Performance of the research
• D)Preparation of the research report

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Definitions:

Motivator Factors

Elements in a job environment, such as recognition and opportunities for personal growth, that can significantly increase employee satisfaction and motivation.

Job Satisfaction

The extent to which individuals feel content, fulfilled, and positive about their job and work environment.

Motivator Factor

Elements of a job that can lead to job satisfaction, according to Herzberg's two-factor theory, such as recognition, achievement, and personal growth.

Two-factor Theory

A theory in psychology proposed by Herzberg that identifies factors affecting workplace motivation, distinguishing between 'hygiene' factors and 'motivators'.