Which of the Following Is a Guideline for Implementing the Marketing

question 53

Multiple Choice

Which of the following is a guideline for implementing the marketing concept?

• A) Define quality for the customers.
• B) Manage for sales volume, not profit.
• C) Target customers precisely.
• D) Make advertising the guiding star.

---

Definitions:

Relationship Conflict

is a discord among individuals due to personal, emotional, or value differences, not necessarily related to tasks or work.

Communication

The process of transmitting information, ideas, emotions, skills, and knowledge from one entity or person to another through the use of mutually understood signs, symbols, or behavior.

Organizations

Entities comprising multiple people working together toward shared goals, structured to coordinate their activities and resources.

Conflict

A situation or process in which individuals or groups experience a clash of interests, values, actions, views, or directions.