Market Development Strategies Involve

question 43

Multiple Choice

Market development strategies involve:

• A) increasing the sale of existing products to present customers.
• B) finding new customers for its present products.
• C) directing new products to present customers.
• D) leading an organization into entirely new and unrelated businesses.

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Definitions:

Aging Schedule

A tabulation of accounts receivable broken down by age, typically in 30-day increments, to assess the collectibility of the receivables.

Cash Discount

A reduction in the price of goods or services offered by the seller to the buyer for prompt payment.

Credit Cost Curve

Illustrates the relationship between the cost of credit (interest rates) and the amount of credit available in the market.

Carrying Cost Curve

A graphical representation showing the total cost of holding inventory over time.