Exhibit 15-1

question 100

Multiple Choice

Exhibit 15-1.An marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model .The following table shows a portion of the regression results. Refer to Exhibit 15-1.Specify the competing hypotheses in order to test whether the slope coefficient differs from 3.

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