Exhibit 15-1

question 38

Multiple Choice

Exhibit 15-1.An marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model .The following table shows a portion of the regression results. Refer to Exhibit 15-1.When testing whether the slope coefficient differs from 3,the value of the test statistic is:

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Definitions:

Familiar

Well-known or easily recognized, often through frequent contact or experience.

Proximity

The physical closeness or nearness of objects or individuals, influencing social relations and perceptions.

Endangers

Puts someone or something at risk of harm, damage, or destruction.

Wastes Energy

Refers to the inefficient use or expenditure of energy resources without achieving the intended or optimal outcomes.