Exhibit 15-7

question 87

Multiple Choice

Exhibit 15-7.A manager at a local bank analyzed the relationship between monthly salary (y,in $) and length of service (x,measured in months) for 30 employees.She estimates .The following table summarizes a portion of the regression results: Refer to Exhibit 15-7.Which of the hypotheses will determine whether the intercept differs from zero?

---

Definitions:

Point-of-Purchase Promotions

Marketing efforts designed to incentivize consumers to make a purchase decision on the spot, such as product displays or coupons at the checkout.

Consumer Awareness

The extent to which potential customers are familiar or informed about a product, brand, or issue affecting their purchasing decisions.

Communications Mix

The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.

Buzz Marketing

A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.