Exhibit 13

question 4

Multiple Choice

Exhibit 13.8 A market researcher is studying the spending habits of people across age groups.The amount of money spent by each individual is classified by spending category (Dining out,Shopping or Electronics) and generation (Gen-X,Gen-Y,Gen-Z or Baby Boomers) .The data and an incomplete ANOVA table are shown below. Refer to Exhibit 13.8.The value of MSAB is:

• A)983,335
• B)116,767
• C)159,860
• D)166,389

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Definitions:

Communication Process

The communication process is the sequence of steps through which information is conveyed from a sender to a receiver, involving message creation, transmission, reception, and interpretation.

Encoding

The process of converting data into a particular form, often for the purpose of transmission or storage.

Feedback

Information or reactions provided by customers or users regarding their experience with a product or service, used for improvement and development.

Fields of Experience

Various domains or sectors where individuals or entities gather knowledge and proficiency over time through exposure and participation.