Exhibit 10

question 4

Multiple Choice

Exhibit 10.5.A producer of fine chocolates believes that the sales of two varieties of truffles differ significantly during the holiday season.The first variety is milk chocolate while the second is milk chocolate filled with mint.It is reasonable to assume that truffle sales are normally distributed with unknown but equal population variances.Two independent samples of 18 observations each are collected for the holiday period.A sample mean of 12 million milk chocolate truffles sold with a sample standard deviation of 2.5 million.A sample mean of 13.5 million truffles filled with mint sold with a sample standard deviation of 2.3 million.Use milk chocolate as population 1 and mint chocolate as population 2. Refer to Exhibit 10.5.What are the appropriate hypotheses to determine if the average sales of the two varieties of truffles differ significantly during the holiday season?

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Definitions:

Relative Advantage

The degree to which a new product, service, or idea is perceived as better than the existing standard by potential adopters.

Trialability

The extent to which an innovation or product can be experimented with on a limited basis before it is fully adopted.

Observability

The degree to which the results of an innovation or change can be seen and understood by others, impacting its acceptance and diffusion.

Intrinsic Motivation

The drive to engage in activities for their own sake and personal rewards, rather than for some external compensation or pressure.