Market Pulse Research has conducted a study for Lucas Furniture on some designs for a new commercial office desk.Three attributes were found to be most influential in determining which desk is most desirable: number of file drawers,the presence or absence of pullout writing boards,and simulated wood or solid color finish.Listed below are the part-worths for each level of each attribute provided by a sample of seven potential Lucas customers. 
Suppose the overall utility (sum of part-worths)of the current favorite commercial office desk is 50 for each customer.What product design will maximize the share of choices for the seven sample participants? Using Excel,formulate and solve this 0-1 integer programming problem.
Definitions:
Temporal Lobes
The temporal lobes are regions of the brain located beneath the temples, involved in processing auditory information, language comprehension, and storing new memories.
Tourette Syndrome
A brain disorder marked by uncontrollable, spontaneous movements and sounds known as tics.
Parkinson Disease
A progressive neurological disorder characterized by motor symptoms such as tremors, rigidity, and bradykinesia, as well as non-motor symptoms.
Excitation And Inhibition
Fundamental processes in the nervous system that activate or suppress the activity of neurons, shaping neural responses and behaviors.
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