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Persuasive Argument
A statement or series of statements aimed at convincing others to accept a certain viewpoint or take a particular action.
Attractiveness
A feature or combination of features that pleases the aesthetic senses, especially the sight, or appeals to other social or biological senses.
Speaker
An individual who expresses thoughts, feelings, or information verbally to others.
Elaboration Likelihood Model
A theory of persuasion which proposes that persuasive messages can influence attitudes by two different routes: central or peripheral.
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