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What is modernization theory? What would a conflict theorist say about it?
First Purchase
The initial buying action taken by a consumer with a brand or product, marking the beginning of the customer's engagement with that brand.
Brand Name
The name given to a product or service from a specific source used to distinguish it from others.
Important Attributes
Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.
Trial Stage
A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.
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