A company reported the following data related to its ending inventory: 
Calculate the lower of cost or-market on both the:
(a) Inventory as a whole.
(b) Inventory applied separately to each product.
Definitions:
Media Preferences
The individual choices or tendencies regarding consumption of different types of media content, including television, radio, newspapers, and digital platforms.
Outdoor Advertising
Marketing efforts that use outdoor signs and displays, such as billboards, banners, and posters, to promote products or services to a broad audience.
Consumer Purchases
Transactions where individuals or households buy goods and services for personal use.
Personal Influence
indicates the effect an individual's characteristics, behaviors, or opinions have on others' attitudes or actions.
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