Why Is Ethos Important to a Persuasive Presentation

question 21

Multiple Choice

Why is ethos important to a persuasive presentation?

• A) It highlights your use of clear, factual knowledge on the subject.
• B) It helps produce imagery to help the audience connect emotionally with the topic.
• C) Ethos keeps the audience from considering other possibilities.
• D) Ethos establishes your credibility on the subject.

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Definitions:

IPO

IPO stands for Initial Public Offering, which is the process through which a private company goes public by selling its shares to the general public for the first time.

Green Shoe Option

A clause in an IPO that allows underwriters to buy and sell additional shares than originally planned, stabilizing the stock price.

Underpricing Effect

The phenomenon where new stock offerings are priced below their market value, often leading to an immediate increase in their price upon trading.

Market Price

The prevailing transaction price for an asset or service.