Which of the Following Statements About Global Advertising Is Most

question 229

Multiple Choice

Which of the following statements about global advertising is most correct?

• A) Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations.
• B) Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries.
• C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
• D) Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low-price strategy.

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Definitions:

Total Variable Costs

The sum of all costs that vary with production output, including materials and labor.

Total Fixed Costs

The sum of all costs that do not change with the level of production or sales activities within a certain range or period.

Unit Variable Cost

The variable cost associated with producing one unit of product, including labor, materials, and other costs that vary with production volume.

Unit Sales Price

The amount of money charged for one unit of a product or service.