When Marketing to Consumers in the Global, It's Important for Companies

question 144

Multiple Choice

When marketing to consumers in the global, it's important for companies to remember that promoting products:

• A)is easy and profitable if they are well-known brands.
• B)can be accomplished using a global approach since consumers are more alike than most people think.
• C)is best done by using personal selling and product sampling.
• D)calls for attention to cultural differences and possible translation problems.

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Definitions:

Salivary Amylase

An enzyme found in saliva that begins the process of starch digestion by breaking down complex carbohydrates into simpler sugars.

Intestinal Absorption

The process by which nutrients from food are absorbed through the small intestine's lining into the bloodstream.

Monoglycerides

Fatty acids bonded to a glycerol molecule; a type of lipid used as an emulsifier in various food products.

Disaccharides

Carbohydrates composed of two monosaccharide molecules bonded together, such as sucrose and lactose.