A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

---

Definitions:

Peristalsis

The sequential muscular contractions that move food along the digestive tract.

Pupil

The black circular opening in the center of the iris of the eye, which varies in size to regulate the amount of light reaching the retina.

"Goose Bumps"

"Goose bumps" occur when tiny muscles at the base of each hair, known as arrector pili muscles, contract and cause the hair to stand up, a reaction to cold or strong emotions.

Neuroglia

Supportive cells in the nervous system that do not conduct electrical impulses but are critical for the care and feeding of neurons.