CarGo Uses Its Web Page to Target Car Parts Stores

question 272

Multiple Choice

CarGo uses its Web page to target car parts stores and car owners and tell them of the benefits of using their long lasting spark plugs.CarGo apparently uses the Internet:

• A)for its push strategy.
• B)for its pull strategy.
• C)for both its push and pull strategies.
• D)for its product placement strategy.

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Definitions:

Preemptive Nuclear Attack

A nuclear strike launched with the belief that an enemy is about to carry out a nuclear attack.

Credible Threat

A concept in game theory where a threat or strategy is believable and likely to be carried out by a player.

Evolutionary Stable Strategy

A strategy in game theory that, if adopted by a population in a competitive environment, cannot be invaded by any alternative strategy due to its superior success.

Payoffs

The gains or losses realized as a result of a decision or action in a game or transaction.