In Order for Product Differentiation to Be Effective, Real Product

question 323

True/False

In order for product differentiation to be effective, real product differences must be identified so that one product is clearly better than others.

---

Definitions:

Pleasure Principle

A psychoanalytic concept suggesting that individuals seek pleasure and avoid pain to satisfy their biological and psychological needs.

Freud's Personality

A theory by Sigmund Freud that human personality is complex and has three distinct parts: the id, ego, and superego.

Id

The unconscious system of the personality, which contains the life and death instincts and operates on the pleasure principle; source of the libido.

Iceberg Metaphor

A psychological model used to describe the conscious mind as the tip of the iceberg visible above water, with the unconscious mind as the larger mass below water.