Sears Sells Batteries Under Its Own Diehard Brand Name Even

question 134

Multiple Choice

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a

• A) knockoff brand.
• B) generic brand.
• C) dealer (private) brand.
• D) brand association.

---

Definitions:

Best Evidence Rule

A legal principle requiring the original document or primary evidence to be presented in court when its contents are disputed.

FACT Act

The Fair and Accurate Credit Transactions Act (FACT Act) is a U.S. legislation aimed at enhancing the accuracy of consumers' credit-related information and giving consumers more ability to combat identity theft.

Identity Theft

Using a computer to steal confidential information to clean out a person’s bank account, to run up credit card debt, to divert cash transfers, and to disrupt the financial and personal life of the victim.

Statute of Frauds

A legal principle requiring certain types of contracts to be written and signed to be legally enforceable, aiming to prevent fraud and misunderstandings.