The Best Product Development Strategy for Most Firms Is to

question 143

Multiple Choice

The best product development strategy for most firms is to

• A) develop a small number of products that achieve market success and stick with them, because constantly changing old products (or introducing new ones) can confuse and frustrate customers.
• B) maintain one product line while adding regularly to that product line over time to sustain customer interest.
• C) constantly monitor consumer wants and needs and be willing to develop new products and adapt policies and services as those consumer needs begin to change.
• D) focus on the actual product or service and don't worry too much about factors such as image, price, and service.

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Definitions:

Kingpins

The main pivot in the steering mechanism of a vehicle, around which the front wheels turn.

Hard-surfacing

A welding process that adds a hard, wear-resistant layer of metal to the surface of a workpiece.

Kingpin Bushings

Components that provide a bearing surface for the kingpin in truck and trailer steering mechanisms, allowing for smooth pivoting.

Broached

A machining process that uses a toothed tool to remove material, typically used for making unique shapes or holes in metal.