Entice-Mint Breath Mints Is a New Brand of Breath Fresheners

question 44

Multiple Choice

Entice-mint Breath Mints is a new brand of breath fresheners.The company realizes that product location is very important since consumers desire to buy this type product with a minimum of effort.Entice-mint mints represent a:

• A)shopping good.
• B)specialty good.
• C)convenience good.
• D)industrial gooD.Convenience goods and services are purchased frequently with a minimum of effort.Location becomes very important for the consumer of these items.

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Definitions:

Franchising

A business model that allows individuals to buy and operate a branch of a larger company, using its branding, systems, and support.

Transit Hubs

Centralized areas where different modes of transportation come together, facilitating the transfer of passengers from one mode to another.

Royalty

Payments made to owners of intellectual property, such as patents, copyrights, or trademarks, for the right to use their work.

Direct Investment

An investment involving the acquisition of a controlling interest in a foreign business, typically by purchasing more than 10% of the business's shares.