Initially,ATM's Automated Teller Machines)were Introduced So That Customers Could Make

question 109

Multiple Choice

Initially,ATM's automated teller machines) were introduced so that customers could make withdrawals from their bank accounts,day or night.As the technology improved,the machines offered a variety of services including the acceptance of deposits,the ability to get credit card advances,check your bank account balances,and even purchase prepaid cell phone credit.ATMs now offer:

• A)flexible manufacturing for its customers.
• B)lean services because it only needs to keep a certain amount of cash in each machine.
• C)technology similar to CAD.
• D)faster service and mass customization.

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Definitions:

Percentage-of-Sales Method

A budgeting approach where advertising and marketing expenses are set as a fixed percentage of sales revenue.

Objective-and-Task Method

A budgeting approach in marketing that starts with defining specific objectives, determining the tasks needed to achieve those objectives, and estimating the cost of performing those tasks.

Budgeting Approach

A methodological process of creating a plan to spend an entity's resources, ensuring financial stability and goal achievement.

Sales Promotion Tool

Various techniques used to boost the sale of products or services, including discounts, coupons, and demonstrations.