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Mini-Case
Brian and Sondra have just opened a new Cajun restaurant on the edge of town, Cajun Cookin' Inc. They own the land and building and have a brand-new kitchen as well as a lovely seating area, filled with mementos from the South. They have a liquor license and make wonderful Southern drinks. They are quite pleased that members of the community are helping their business grow by coming in for a meal or a drink after work. They are good businesspeople who pay their bills on time and as a result have great relationships with the vendors that supply them food.
-As it turns out, Brian and Sondra's good fortune with the restaurant has caused their competitors to lose business. In fact, Cajun Cookin' has been so successful that two other nearby restaurants are in danger of going out of business. Brian and Sondra have:
Ought Self
Represents an individual's understanding of what others expect them to be, often focused on duties, obligations, and societal expectations.
Preexisting Attitudes
Attitudes or opinions that an individual holds before being exposed to new information or experiences.
Punish
To impose a penalty on someone as consequence for their wrongdoing or unacceptable behavior.
Private Self-consciousness
An individual's tendency to focus on inner thoughts, feelings, and experiences, leading to a heightened awareness of self.
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