Which of the Following Represents a Technique Used to Obtain

question 250

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A)gaining access to an unpublished government report from the Federal Trade Commission
• B)conducting personal interviews with potential customers
• C)establishing a database to store and cross-index articles from leading academics and researchers
• D)reviewing the best selling trade and textbooks that present marketing principles

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Definitions:

Differential Analysis

A financial technique used to evaluate decisions by examining the costs and benefits of alternative actions and their impacts on company finances.

Bottleneck

A point of congestion in a production system that occurs when workloads arrive too quickly for the production process to handle, thereby limiting throughput.

Manufacturing Machinery

Fixed assets involved in the production process, including machines and tools used to transform raw materials into finished products.

Production Rate

The speed at which goods are manufactured within a specified period.