Test Marketing Involves Developing an Accurate Description of the Product

question 207

True/False

Test marketing involves developing an accurate description of the product and asking people if the proposed product appeals to them.

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Definitions:

Lithium Aluminum Hydride

A powerful reducing agent used in organic chemistry for the reduction of aldehydes, ketones, and esters to alcohols.

Primary Alcohols

Alcohols in which the hydroxyl group is bonded to a carbon atom that has at most one other carbon atom attached to it, constituting the first class of alcohols.

Major Organic Product

The most abundant product formed in a chemical reaction involving organic compounds.

Reaction Product

The final substances formed upon the completion of a chemical reaction.