Click Computers Has Established a Web Site Where Its Customers

question 240

True/False

Click Computers has established a Web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing.
Relationship marketing tends to lead away from mass production and toward custom-made goods and services.One-way messages in mass media give way to a personal dialogue among participants.This may occur within a well-designed Web site.

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Definitions:

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A type of manual transmission found in heavy-duty vehicles that uses two parallel shafts to manage gear ratios.

Depreciation

The accounting process of allocating the cost of a tangible asset over its useful life, reflecting wear and tear, age, or obsolescence.

Net Working Capital

The difference between a company's current assets and its current liabilities, indicating the short-term liquidity position.