Comparing the Business Practices of the 1950s to Those of Today

question 183

Multiple Choice

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

• A)have a more ambitious goal of not just satisfying customers,but of exceeding their expectations.
• B)are much more focused on production and mass marketing.
• C)put less emphasis on earning a profit,since doing so makes it harder to satisfy the needs of the firm's stakeholders.
• D)operate essentially the same as their predecessors.

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Definitions:

Leakage

In the context of psychology, leakage may refer to unconscious signs of hidden thoughts or emotions. In security, it refers to the unauthorized disclosure of confidential information.

Supervisor

Pertains to an individual who oversees and guides the work or tasks of others, ensuring standards and goals are met.

Mindfulness

A practice of maintaining a nonjudgmental state of heightened or complete awareness of one's thoughts, emotions, or experiences on a moment-to-moment basis.

Eastern Cultures

Societies or groups of people from the eastern parts of the world, often emphasizing collective values and traditional practices.