As the Campaign Manager for a Candidate for the U

question 141

Multiple Choice

As the campaign manager for a candidate for the U.S. Senate, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:

• A) the use of marketing by a nonprofit organization.
• B) a nonprofit application of the production era strategy.
• C) the use of public service advertising to sell a political candidate.
• D) an extension of the profit orientation to a nonprofit organization.

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Definitions:

Parenthetical Expression

A phrase inserted into a sentence as an explanation or afterthought, which is not essential to the meaning of the sentence but adds information or clarification.

Mixed Metaphor

A figure of speech that combines elements of two or more incompatible metaphors, leading to a confusing or humorous effect.

Disappointing

Causing sadness or displeasure due to unmet expectations or outcomes.

Buffer Statement

A statement used to soften the impact of what follows, often used in communication to introduce bad news or criticism gently.