A Key Element of Customer Relationship Management Is to

question 11

Multiple Choice

A key element of customer relationship management is to

• A) keep the price of goods as low as possible.
• B) develop a strategy to achieve the largest possible market share.
• C) allow customers to participate in the management decisions of the firm.
• D) learn as much as possible about customers.

---

Definitions:

Sales Reward

Incentives or bonuses given to sales personnel or customers to motivate purchases or reward performance achievements.

Operationalized

The process of defining a research variable in practical, measurable terms, allowing it to be quantitatively or qualitatively captured.

Postsale Problems

Postsale Problems refer to issues or complaints customers experience with a product or service after the purchase has been made, necessitating support or resolution.

Possession

The act of owning or the state of being owned, denoting the control a person or entity has over an object, property, or asset.