The First Step in the Marketing Research Process Is to

question 209

Multiple Choice

The first step in the marketing research process is to

• A) define the problem and determine the present situation.
• B) collect relevant data from primary and secondary sources.
• C) analyze the research data.
• D) decide upon the best ethical solution.

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Definitions:

Cumulative Recorder

A device used in behavior analysis that records responses over time, creating a visual representation of the rate of behavior.

Disk

A flat, circular device capable of storing information in digital form, often used for computer data storage.

Red Light

A visual signal indicating the prohibition of traffic movement, or used in various devices and systems to indicate a warning or stop condition.

Reinforcement

In behavioral psychology, a process in which a behavior is strengthened or increased in frequency by a consequence that follows it.