In the Reaching Beyond Our Borders Box, Debra Wexler, an Online

question 119

Multiple Choice

In the Reaching beyond Our Borders box, Debra Wexler, an online diamond jewelry dealer, found a unique way to market her diamond products to consumers around the globe, her marketing strategy is to:

• A)send her sales representatives to trade conferences around the world.
• B)conduct online chats 24-hrs a day as part of a social marketing campaign.
• C)offer the low prices based on the lowest priced global currency.
• D)appeal to the wealthiest one-percent of individuals in the global market.

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Definitions:

Work Environment

Refers to the physical and psychological conditions under which employees perform their work.

Complex Purchase Situations

Buying scenarios that involve high involvement and significant differences among choices, often related to high cost or personal significance.

Advertising

Nonpersonal communication about goods, services, or ideas that is paid for by an identified sponsor.

Sales Promotion

A marketing technique aimed at boosting sales in the short term through discounts, coupons, displays, or demonstrations.