The Most Important Technological Change Likely to Affect the Marketing

question 146

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the:

• A) growth of consumer databases, blogs, and social networking.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

Current Assessment Plan

A strategic blueprint designed to evaluate and improve current organizational processes and performance.

Blended Plan

A retirement plan combining aspects of both defined benefit and defined contribution plans.

Creative Customer Service

Innovative approaches to providing support and care to customers, aiming to exceed expectations and solve problems uniquely.

Gain-Sharing Plans

A performance-based compensation strategy that shares the cost savings from productivity improvements with employees.