Which of the Following Statements About the B2B Market Is

question 190

Multiple Choice

Which of the following statements about the B2B market is true?

• A) The markets are often geographically dispersed.
• B) Industrial buyers are usually large.
• C) Industrial buyers tend to be more emotional in their purchasing decisions.
• D) The size of the market is smaller than the consumer market.

---

Definitions:

Nominal Group Technique

A systematic technique for collective idea generation that supports participation from each member, utilized for ideating and ordering concepts.

Scenario Planning

A strategic planning method used to make flexible long-term plans based on various plausible future scenarios.

Scenario Planning

Scenario planning is a strategic planning method that organizations use to envision and prepare for various future possibilities to enhance decision-making processes.

Delphi Technique

A structured communication technique, often used in forecasting, which involves a panel of experts who anonymously discuss and converge on a consensus.