Which of the Following Statements Is the Most Accurate

question 102

Multiple Choice

Which of the following statements is the most accurate?

• A)The most dramatic global change affecting marketing efforts of most firms is the rise of the euro as a dominant world currency.
• B)While the Internet has had a significant impact on the global reach of marketing,it has had little impact on the competitive environment most firms face.
• C)The evolution of the Internet is the most important technological change in the marketing environment particularly the growth of consumer databases,blogs,social networking and the like.
• D)Extensive research indicates that economic and competitive trends are the only environmental factors that have a lasting impact on a firm's marketing success.

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Definitions:

Uncollectible Accounts

Uncollectible Accounts are receivables that cannot be collected from customers, often written off as a bad debt expense.

Accounts Payable

Short-term financial obligations to vendors or service providers for purchases made on credit.

Credit Restrictions

Limitations on the availability of credit, usually imposed by lenders or regulatory authorities to manage risk.

Net Realizable Value

The estimated selling price of an asset in the ordinary course of business minus any costs necessary to make the sale.