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Explain How Mass Marketing and Relationship Marketing Differ

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Explain how mass marketing and relationship marketing differ.


Definitions:

Net Present Value

A financial metric that calculates the present value of an investment's cash inflows and outflows over time to determine its profitability.

Budget

An estimate of income and expenditure for a set period of time, often used to plan and control finances within organizations or by individuals.

Orlando

A city in central Florida, known for its theme parks, including Walt Disney World and Universal Studios.

Minnesota

A state located in the Midwestern United States, known for its large number of lakes and cold winters.

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