Examlex
Jennifer is an engineer for a large telecommunications company.If the company has after-hours events,Jennifer does not hesitate to take her six-month old baby along.You often hear her say,"If they don't go,I don't go." Jennifer's motivation to add or at least combine work life with family life is probably the result of growing up in an environment where adult family members worked,and work and family life were less balanced.
Jennifer is part of the Gen Xers way of life.They often will include their children in adult social events,perhaps because they were left with baby sitters so much themselves,and they want their children to have a different real-world experience than they had.
Primary Breadwinner
The individual in a household primarily responsible for providing financial support through earned income.
Branding
The process of creating a unique name, design, and image in a consumer's mind, distinguishing one product or service from another.
Man of the House
A traditional and gendered term referring to the male family member perceived as the primary authority or provider in a household.
Household Products
Items and substances used within households for purposes such as cleaning, personal care, and maintenance.
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