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Jake's family business sells and installs tile in bathrooms and kitchens.He is convinced that heater coils under bathroom floor tiles is the best thing since sliced bread.In his effort to avoid domestic competition,he sets his sights on the vast Chinese market.Much to his surprise,most Chinese people do not yet have indoor plumbing and are accustomed to government-run communal baths.Jake realized that his global marketing effort is hampered by:
Organizational Culture
The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business or organization.
Values And Assumptions
Fundamental beliefs and taken-for-granted notions that guide individuals' attitudes and behaviors in a specific cultural or organizational context.
Correct Way
The most appropriate or effective method or approach to achieve a desired outcome or solve a problem.
Organizational Cultures
The shared values, beliefs, and practices that shape the social and psychological environment of a business or organization.
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