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The paradox of the marketing concept is that
Spotlight Questions
Questions designed to focus attention on specific issues, often used in interviews or surveys to gather detailed insights.
Personal Ethical Standards
Individual beliefs and principles regarding what is right and wrong, guiding personal behavior and decision-making.
Justice View
A perspective on ethics that emphasizes fairness and the equitable distribution of benefits and burdens among individuals and groups.
Ethical Behaviour
Conduct that is consistent with principles of moral and ethical values, such as honesty, integrity, fairness, and respect for others.
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