Which Advertising Technique Refers to the Practice of Directly Comparing

question 20

Multiple Choice

Which advertising technique refers to the practice of directly comparing a firm's product with the product of a competitor?

• A) comparative advertising
• B) advertising to children
• C) advertising of alcoholic beverages
• D) advertising age

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Definitions:

Liability Exists

A condition where legal responsibility for damages or obligations is present and enforceable by law.

Without Substantial Change

This entails maintaining the primary essence or core of something while possibly making minimal adjustments that do not significantly alter its nature or function.

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances, resulting in harm or damage.

Misrepresentation

A false statement of fact by one party to another party, which induces that other party to enter into a contract.