A Systematic Approach by Which a Public Affairs Unit Measures

question 41

Multiple Choice

A systematic approach by which a public affairs unit measures and compares itself with higher performing units in order to generate knowledge leading to improved performance is referred to as

• A) benchmarking.
• B) scanning.
• C) monitoring.
• D) recruiting.

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Definitions:

Committed Fixed Costs

Expenses that a company has committed to pay over a period, which do not vary with the level of production or sales.

Depreciation

An accounting method of allocating the cost of a tangible or physical asset over its useful life or life expectancy.

Variable Cost

Expenses that change in proportion to the amount of goods produced or the volume of sales.

Unit Basis

A method or metric used to measure, allocate, or assess something on a per-unit basis, often related to pricing or cost calculations.